Strategy & discovery
Discovery validation, positioning and bilingual tone of voice. A benchmark study covering 14 agencies and eight dimensions, including WAM as the baseline.
STELLAR MEDIA / OUR APPROACH
Beyond the mark.
A complete system.
From the selected creative direction to the tools, templates and knowledge WAM needs to use it.
Download technical proposal ↓4Creative directions
8Languages to support
5On-premises training sessions
30Days of post-launch support
01 / SCOPE & DELIVERABLES
One identity.
Every touchpoint.
The identity system
Arabic and Latin lockups, colour, typography and brand guidelines. Optical balance tested across scales, with right-to-left layouts and templates for eight languages.
Motion & sonic
Animated marks, six motion template categories and editable video projects. Modernisation of the existing sonic theme across seven content categories.
Digital applications
A component library for wam.ae and its existing platform, two mobile applications, a CMS refresh and an eight-language infographic system.
SONIC BRANDING / TWO OPTIONS
A familiar identity.
A renewed sound.
Explore two sonic options across seven editorial themes. Each option is presented as its own collection for review.
02 / THE PROCESS
From evidence
to expression.
Discover
Validate the brief and complete the evidence-based benchmark.
Select
Present four distinct directions and agree one identity to develop.
Build
Develop the selected identity, motion, sonic and digital systems.
Enable
Deliver guidelines, train the WAM team and support the rollout.
03 / PROPOSED PROGRAMME
A clear path to launch.
Indicative dates from the Round 2 proposal. These assume kick-off on 5 October 2026 and shift with the contract award date.
- 05 OCT 2026
Kick-off & mobilisation
- 23 OCT 2026
Discovery & benchmarking report
- 12 NOV 2026
Four directions presented; one selected
- 11 DEC 2026
Talent & Technology Gap Report accepted
- 18 DEC 2026
Brand guidelines delivered
- 04 JAN 2027
On-premises training begins
- 25 JAN 2027
Digital go-live
- 01 FEB 2027
Social rollout; support through February
04 / YOUR DELIVERY TEAM
The people behind it.
Abdelrahman Hossni
Founder & Managing Director
Programme lead, brand strategy and WAM’s single point of contact.
Alex Debare
Strategic Creative Director
Creative direction, benchmark review and milestone oversight.
Marwa Elkhawaja
Senior Art Director
Identity development, bilingual lockups and brand guidelines.
Abdelrhaman Farid
Senior Designer
Identity applications, digital design and multilingual templates.
Umazaki Anam
Senior Multimedia Designer
Motion identity, video templates and sonic-system production.
05 / TRAINING & HANDOVER
Built for WAM.
Owned by WAM.
A Talent and Technology Gap Report comes before training, so each development path reflects the team’s actual tools and needs.
An editable asset library
Figma tokens, components and directional variants, with matching Illustrator, Photoshop and Premiere Pro assets.
Five practical sessions
Brand orientation, motion identity, production tools, Figma and asset-library handover, and multilingual templates. Delivered on WAM premises in Abu Dhabi, recorded, with Arabic and English materials.
Support after go-live
A 30-day support window with a four-hour response, as proposed in the technical submission.
ROUND 2 / 21 SEPTEMBER 2026
The full technical proposal.
Benchmarking, delivery detail, programme, team and launch concept.