From the UAE,
to the world.
The full Arabic name anchors a blue editorial identity.
03 / PROPOSED IDENTITYWAM
From the UAE,
to the world.
DIRECTION 03 / APPLICATIONS
The identity, in the world.
DIRECTION 03 / THE VISUAL LANGUAGE
Colour with character.
WAM Blue#1F4E9A
Navy#0B2447
Sky#EEF3FA
Ink#0F172A
Gold#C9A227
وكالة أنباء الإمارات
Emirates
News Agency.
Aa Bb Cc أ ب ج د 0123
SUPPORTING TYPOGRAPHY
IBM Plex.
Arabic and Latin, working together.
IBM Plex / Bilingual typographyDIRECTION 03
The identity in the field.
The thinking behind the identityCreative rationale
03.1
A global outlook
The tilted globe expresses an international audience and the movement of news.
03.2
Every dot is a story
The points suggest a network of correspondents, information moving across a wire and digital pixels.
03.3
Two scripts, one voice
Arabic and English sit together within this direction’s full-name lockup.
Inside the presentationConstruction, colour and type
DIRECTION 03 / THE FULL PRESENTATION
The Arabic identity.
Branding pitch deck for WAM.pdf · 26 pages