Same identity.
Clearer expression.
The globe evolves. The existing bilingual wordmark stays.
01 / PROPOSED IDENTITYWAM
Same identity.
Clearer expression.
DIRECTION 01 / APPLICATIONS
The identity, in the world.
DIRECTION 01 / THE EVOLUTION
A closer look.
CURRENTAs shown in this deck
PROPOSEDDirection 01
DIRECTION 01 / THE VISUAL LANGUAGE
Colour with character.
WAM Blue#244098
Ink#0B1B45
Signal Teal#17827F
Paper#F4F4F2
وكالة أنباء الإمارات
Emirates
News Agency.
Aa Bb Cc أ ب ج د 0123
SUPPORTING TYPOGRAPHY
IBM Plex.
Arabic and Latin, working together.
IBM Plex Sans + IBM Plex Sans ArabicDIRECTION 01
The icon, across screens.
The thinking behind the identityCreative rationale
01.1
A familiar wordmark
The existing Arabic and English name remains the anchor of this direction.
01.2
A new sphere
The dots follow latitude and longitude lines, with the crescent absorbed into the sphere’s edge.
01.3
One blue signal
A single blue replaces the multicolour dot treatment. The form suggests rotation and a sequence for motion.
Inside the presentationConstruction, colour and type
DIRECTION 01 / THE FULL PRESENTATION
The icon facelift.
Logo Rebranding Facelift Deck-Icon.pdf · 27 pages