One signal.
Many directions.
A paired وام / WAM signature and a navy globe.
04 / PROPOSED IDENTITYWAM
One signal.
Many directions.
DIRECTION 04 / APPLICATIONS
The identity, in the world.
DIRECTION 04 / THE VISUAL LANGUAGE
Colour with character.
Primary Blue#0A1D46
Steel Gray#687280
Silver#E8EBEF
UAE Green#007A3D
UAE Red#CE1126
وكالة أنباء الإمارات
Emirates
News Agency.
Aa Bb Cc أ ب ج د 0123
SUPPORTING TYPOGRAPHY
IBM Plex.
Arabic and Latin, working together.
IBM Plex Sans + IBM Plex Sans ArabicDIRECTION 04
One signature, across formats.
The thinking behind the identityCreative rationale
04.1
A bilingual signature
The Arabic wordmark leads, paired with widely spaced Latin letters in a balanced lockup.
04.2
A globe with reach
The dot field represents signals, headlines and data travelling outward from the UAE.
04.3
A family of expressions
The presentation develops an endorsed signature, a core signature and an icon for different contexts.
Inside the presentationConstruction, colour and type
DIRECTION 04 / THE FULL PRESENTATION
The bilingual signature.
Wam Logo Branding Pitch.pdf · 29 pages