Same icon.
New voice.
The Arabic wordmark takes the lead.
02 / PROPOSED IDENTITYWAM
Same icon.
New voice.
DIRECTION 02 / APPLICATIONS
The identity, in the world.
DIRECTION 02 / THE EVOLUTION
A closer look.
CURRENTAs shown in this deck
PROPOSEDDirection 02
DIRECTION 02 / THE VISUAL LANGUAGE
Colour with character.
WAM Blue#214898
Intelligent HorizonThe additional palette study in this PDF
Deep Ocean#082F49
Ink Navy#12344D
Horizon Blue#38BDF8
Signal Violet#7C3AED
Pearl White#F8FAFC
Champagne Gold#D4AF37
THE WORDMARK
Lafet Bold.
Arabic lettering shown in the supplied artwork.
The Latin text pairing remains open.DIRECTION 02
The mark, in the material.
The thinking behind the identityCreative rationale
02.1
Arabic leads
The proposed hierarchy brings وام to display size, with the agency’s full name supporting it below.
02.2
Lafet Bold
The Arabic wordmark uses bold geometric letterforms and rounded counters alongside the dotted globe.
02.3
A supporting type system
The Latin text pairing remains open in this presentation. Its selection is separate from the supplied wordmark artwork.
Inside the presentationConstruction, colour and type
DIRECTION 02 / THE FULL PRESENTATION
The wordmark.
WAM Emirates Logo Rebrand-word mark.pdf · 57 pages